Monday, July 25, 2011

A new fragrance launch from Acqua di Parma!

Inspired by the precious and regal flowers of Italy’s most prestigious palazzos and their beautiful gardens, Acqua di Parma unveils its newest women's fragrance.


Gelsomino Nobile, a new fragrance from the Le Nobili collection, centered on a very special species of Jasmine, grown in Calabria, Italy. The green and fresh aspect of this particular type of Jasmine gives a light and airy effect. The fragrance, inspired by a beautiful Italian garden bursting with the first buds of color, with a sunny and fresh sea breeze wafting in from the Mediterranean, in the distance, captures the true spirit of Italian Jasmine. The creation centers on notes of Mandarin, Pink Pepper, Orange Blossom, Tuberose, Calabrian Jasmine, Cedar Wood and Musk.


Along with the new launch, Acqua di Parma will also commission a special collector’s edition, coffee table size book, published by Mondadori, featuring photography and historical commentary of some of Italy’s most famous gardens which capture the true beauty of the noble flowers highlighted in the Le Nobili collection. This book will be a limited edition, dual language, collector’s item and will be available for sale on the publisher’s website. The title of the book will be ‘Giardini Nobili’ (Noble Italian Gardens), which highlights the signature Renaissance style of Italian Gardens and Landscape Design.


The Le Nobili collection of women's fragrances is one that is continually inspired and interpreted by a single unique and emblematic flower, representing the sophisticated and elegant expression of the Acqua di Parma lifestyle. As with the first of the collection: Iris Nobile, an "homage" to the regal and exclusive iris flower, which launched in 2004 as an eau de toilette and then was reinterpreted as an eau de parfum in 2006, Magnolia Nobile pays tribute to a truly noble and majestic Magnolia flower that reigns over some of the most prestigious gardens of the historic villas that line the shores of Lake Como.


The Gelsomino Nobile range will launch world wide on September 1, 2011, and will include:
3.4 oz/100ml EDP Spray: $170
1.7oz/50ml EDP Spray: $108
5.25oz/150gr Body Cream: $80 (4% concentrated fragrance)

The Le Nobili collection, including Gelsomino Nobile, Iris Nobile and Magnolia Nobile, as well as the other historic products from the Acqua di Parma brand are available at select specialty and fine retailers such as: Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Barneys New York, select Nordstrom stores and Sephora.com

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