Wednesday, July 20, 2011

BACKSTAGE IN MIAMI AT THE NYCKED SWIMWEAR RESORT 2012 COLLECTION!


BACKSTAGE IN MIAMI AT THE NYCKED SWIMWEAR RESORT 2012 COLLECTION!






NARS was in Miami Beach this weekend for the Resort 2012 collection, and created the look for Nycked Swimwear, a line by Lorenzo Martone and Jules Kim! Below please find information on the look and attached images for your reference.

SHOW: Nycked Swimwear

LEAD ARTIST: James Boehmer, Director of Global Artistry

TREND: Smoky eyes and bold lips

INSPIRATION: “There is a Swedish musical band named ‘I Am? Am I? Who Am I?’ who stages really interesting performance pieces that inspired me for this line and event,” said designer Lorenzo Martone. “It wasn’t a runway show; it wasn’t a presentation. It was the idea of taking something retro and classic, and turning it into something quite modern and different.”“The four collection groupings of Nycked swim (disco, socialwear, studio, and design) offer a new way of communicating how we live our lives,” said designer Jules Kim. “A lifestyle brand is not a brand without life. The dusty nude brows and sharp eye makeup of that silent sex kitten Louise Brooks, spoke miles with each orange poppy lip. The Miami runway will never be the same.”

LOOK: “The idea was to be a little more daring,” said Lead Artist James Boehmer. “It’s not what you’d think of when you imagine a swimwear show. The bold orangey lip, the strong eye that’s a little messy – it worked with Lorenzo’s concept of showing off something unexpected. It’s a little Helmut Newton-esque, and very confident.”

Below are the key NARS products used to create the exclusive look:

FACE

Taj Mahal Blush
Gilda Blush

EYES

Pandora Duo Eyeshadow
Bengali Eyeshadow
Exotic Dance Duo Eyeshadow (NEW for Summer 2011!)
Larger Than Life Volumizing Mascara

LIPS

· Red Square Velvet Matte Lip Pencil

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