Dior Les Rouges Or - Holiday Look 2011 Product Information and Photos

The story of Dior and gold is a long one, with its origins in the very sound of the name "Dior". This facet did not escape Jean Cocteau who said, "Dior, this airy genius of our times whose magical name includes that of God (Dieu) and Gold (or)." Rigour combined with excess: it was a prophetic name. From his first couture collections at the end of the 1940's, Christian Dior toyed with gold as the ultimate symbol of true luxury and dreams, as seen in his 1947 "Champagne gold" silk Aladdin gown, in the 1949 "Pactole" gown and so on.

Gold was synonymous with refinement, also appearing as a delicate highlighting touch on perfume bottles and the first lipsticks. Thus, the fascination with gold has continued over the decades. In whichever way it is used, gold is always symbolic of a doorway into a dream. And today the House of Dior is inviting us to a new enchanted experience with a flamboyant collection created by Tyen, where the colour gold provides the setting for Dior's emblematic Rouge Dior lipcolors and Vernis nail vanishes. Gold reveals the potency of their shades, and like gold powder thrown into crystal fusion to colour it red, gold equals refinement, it glimmers with luxury.

Les Rouges Or Collection
The new lipsticks scintillate, setting the lips aglow. Across the spectrum from red to pink to pure gold, the most beautiful lipstick shades have been infused with the golden powder. This ultra-fine golden powder does not shimmer like mother-of-pearl but melts like a pigment, revealing all the potency and splendour of the colour. On the lips, the finish is sheer, vivacious and captivating, with the ever present comfort and plumping hydration of Rouge Dior Lipsticks, available in four limited edition shades.
Shades: Or Etoile #217, Versailles #527, Belle de Nuit #841, Nocturne #961
MSRP: $32.00

The Or Vernis Collection
Glowing in a haze of new light, nails are transformed into precious accessories. Injected with a golden powder as delicate as that of a goldsmith, Dior Vernis cult shades gain shine, intensity and depth. The jewel-like nail varnishes are available in four shades including the limited edition Gold Varnish, the perfect gold shade.
Shades: Or Divin #221, Exquis #611, Merveille #651, Apparat #871
MSRP: $22.00

The 5-Couleurs Gold Infused Palette in Couture Gold
The legendary 5-Couleurs palette is now available in gold harmony. The finished look is silky, highly luminous and completely luxurious.
MSRP: $59.00

On-Counter: Winter 2011
Availability: Dior.com
Contact: 212-931-2235