The shades of the I Heart Matte Eyeshadow Palette are swatched above using no primer. Matte eye shadows can sometimes be hard to work with, but I didn't really have an issue with the ones in this set. Probably the most difficult to get a nice payoff from was the purple shade, but if you use a firm brush you can pack it on and get it as deep as you'd like. There was a BIT of fall out when using this, the most being from the black shade.
Generally, I wouldn't use ALL matte shades together in the same eye look, but for the sake of following the directions I decided to apply the shades as Wet N Wild instructed on the back. For both sides I used all four shades and represented the "Wild Look". I used no liner for the looks so the focus would be more on the shadows, but I did add in a bit of mascara so that it wouldn't look so blah. For the colorful look I used Le Metier de Beaute Anamorphic Lash Mascara in Midnight Blue, and for the neutrals I used Dior Diorshow Mascara in Mitzah (and, yes, I understand the irony in using really expensive mascara with a really affordable palette lol).
Left Side (aka Colorful!):
Right Side (aka Neutral!):
The Wet N Wild I Heart Matte Eyeshadow Palette is exclusive to Walgreens and is available for $4.99.