Friday, July 15, 2011



“Eyeliner is a classic... the ‘little black dress’ of makeup.”
– François Nars, Founder & Creative Director of NARS Cosmetics

Rich, creamy color. Smudge-proof finish.
Incomparable 12-hour wear. NARS takes eyeliner to the next level, infusing a super-creamy, smudgeproof formula with an unparalleled long-lasting finish. Introducing NARS Larger Than Life Long-Wear Eyeliner, formulated for the perfect balance between creaminess and structure. Available in nine deeply dramatic shades, from light almond to blackest black, they feature ultraconcentrated color in a super-creamy formula that glides on smoothly and easily yet holds true. Used to define and shape eyes, Larger Than Life Long-Wear Eyeliners can be worn solo or paired with other eye products for a more enhanced look. To remove, simply wipe gently with a cotton ball moistened with NARS Eye Makeup Remover. The sleek, soft-touch mechanical pencil features a built-in sharpener for extra precision.

The collection includes:

· Via Veneto - deep black
One of the most famous streets in Rome, Italy. Federico Fellini's classic 1960 film La Dolce Vita was mostly centered around the Via Veneto area

· Santa Monica Blvd - crisp white
One of the most famous streets in Los Angeles County, California.

· Via Appia - copper brown
One of the earliest and strategically most important Roman roads of the ancient republic.

· Abbey Road - iridescent turquoise
A street in London, England, after which the Beatles named one of their albums.

· Bourbon Street - festive purple
A famous and historic street that spans the length of the French Quarter in New Orleans, Louisiana. When founded in 1718, the city was originally centered around the French Quarter.

· Rue Bonaparte - light almond
Laid down in the 16th Century, this French street accommodated some very fine distinctive mansions. Today it is an upscale home to fashion shops.

· Rue Saint-Honoré - deep royal blue
The rue Saint-Honoré is an ancient street in the 1st arrondissement of Paris, France. It is named after the collegial Saint-Honoré church situated in ancient times within the cloisters of Saint-Honoré.

· Madison Avenue - slate gray
An avenue in New York City, that’s name has been synonymous with the American advertising industry since the 1920s.

· Rue de Rivoli - metallic forest green
One of the most famous streets of Paris that features some of the most fashionable shops in the world.

PRICE: $23 each

EXCLUSIVE! Head to our Facebook page to learn about the inspiration behind each shade name!


For the Larger Than Life Long-Wear Eyeliner campaign image, Founder and Creative Director François Nars photographed model Mariacarla Boscono, whose dramatic face was an obvious choice to showcase the product’s intensity. Under Nars’s direction, makeup artist Diane Kendal created a confident, sophisticated look.

Kendal prepped Boscono’s skin with PRO-PRIME Pore Refining Primer. Next, Siberia Sheer Matte Foundation and Snow Loose Powder were applied for an immaculate complexion. Deep Throat Blush was blended on the cheekbone and up toward the temple. Albatross Highlighting Blush was lightly dusted across the cheekbones, the hairline, and down the bridge of the nose to lend the skin a soft glow.

After preparing the eyelid with PRO-PRIME Smudge Proof Eyeshadow Base, the left side of All About Eve Duo Eyeshadow was applied from lash to brow, the inner corner, and below the lash line. Next, the rich brown shade of Cordura Duo Eyeshadow was swept onto the bridge and into the inner upper corner of the eye. Bourbon Street Larger Than Life Long-Wear Eyeliner was applied along the top and bottom lashes and inner corner of the eye. The color was extended to the outer corner of the eye and angled toward the brow. Via Veneto Larger Than Life Long-Wear Eyeliner was then applied along the upper and lower lash lines and extended outwards atop Bourbon Street. Cordura Duo Eyeshadow was then blended on top of the extended liner. Brows were defined with Sophia Single Eyeshadow. Lashes were given two coats of Larger Than Life Lengthening Mascara.

To complete the look, lips were defined and filled with Tonga Lip Liner Pencil and finished with Señorita Lipstick for shine.


Why is eyeliner such an important item to have in your makeup bag?
It’s a classic—the little black dress of makeup. It’s very pure and graphic and delivers a truly timeless look. And it’s extremely versatile: depending on how it’s applied, the result can be soft and natural or bold and dramatic.

How does eyeliner enhance a woman’s beauty?
Liner accentuates the eye’s shape and seemingly doubles its size, instantly drawing attention to the eye. It also lends itself to a range of looks: sweet, natural, polished, sophisticated, sexy, tough…all can be achieved with one simple pencil.

Is there a single shade of eyeliner every woman should have?
Brown or black hues are always useful since they work on all skin tones and with every eye color, not to mention virtually any shade of eyeshadow. I hope women will experiment with bolder shades, like Bourbon Street and Rue de Rivoli, as they can be just as universally flattering and versatile.


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