What the L'Oreal website has to say about 24 Hour Infallible Eye Shadows:
For the first time ever, L'Oreal Paris introduces an ultra intense eye shadow that lasts from day until dawn - a full 24 hours. This revolutionary formula fuses the ease of a powder with the velvety caress of a cream to create a unique hybrid that glides on effortlessly. And with it's unique technology, your eyes are enhanced with pure, magnificent pigment. Make a lasting impression without batting an eye.
- Intense, maximized color
- Luxurious powder-cream texture
- 24-hour long-lasting hold
- Waterproof, crease resistant, fade resistant
(L-R: Sultry Smoke, Endless Pearl, Bronzed Taupe, Iced Latte)
Sultry Smoke is a really pretty satiny slate blue, Endless Pearl is an ivory satin, Bronzed Taupe is a frosty grey-brown, and Iced Latte is a frosty ivory.
For the wear process I put Bronzed Taupe all over the lid and through the crease and then highlighted with Endless Pearl. I did not use any sort of primer underneath, these shades were all on my bare eye. It's been on for about 12 hours now and there is no fading or creasing. I even fell asleep on the couch a bit today with my daughter and woke up with my left eye pressed into the arm of the couch and there is not smudging. You wouldn't even know that I didn't just apply the shadow.
The Infallible Eye Shadows are everything they say they are and more. Call this a new addiction and I will absolutely be purchasing more, if not all of these. So be on the look out for more posts and swatches, as well as some looks!
I've found it is better to apply these with the finger, rather than a brush (like the Armani's). It just gives an easier and smoother application. The feel of the L'Oreal shadows is a little more powdery than the Armani, but they work just as well and are a fourth of the price (I paid $7.99 each at Rite-Aid). Bronzed Taupe is said to be a dupe for the Armani #06, but I find that the Armani is a lot brassier of a bronze, while the L'Oreal is a true taupe shade.
L'Oreal Infallible Eye Shadows retail for $9.95 (MSRP) but pricing will vary based off of where you buy them. Usually at least one store will also have a deal where they are buy one get one half off, so be sure and check your ads and your Sunday paper for coupons. These shadows are available in 12 shades and can be found at your local drugstore as well as at Ulta.