Monday, March 28, 2011

OPI Blue Hued Shatters Press Release


*pic was taken from the OPI Facebook page

OPI Launches Bestselling Shatter Coat in
Three Blue-Hued Shades


OPI expands its Shatter line with the addition of three new trendsetting shades: Blue, Navy and Turquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step. Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue. Adding top coat takes Shatter from matte to glossy in seconds.

Black Shatter was received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “By adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate, Shatter is easy to use and allows everyone to experiment with this new trend.”

In addition to the original Black Shatter, the line also features the Shatter coat in White, Red and Silver. All Shatter retail displays now feature Quick Response (QR) code, a two-dimensional barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly link to a demonstrational video – making application foolproof.

All Shatter products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.

Blue Shatter, Navy Shatter, and Turquoise Shatter will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Shatter coat.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!


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My lemming list is ALL... because I'm a addicted to the Crackalacque ;) Except the Black Shatter, since that one is already in my stash. How long do you think the Shatter/Crackle trend will last?

3 comments:

KatXoXo said...

ooooh, I'm liking that turqouise! I think that crackle stuff is a cool idea but i don't particularly think it looks that great!

BlushingNoir said...

KatXoXo - I'm crazy for the Turquoise too! and the red! Shatter takes some getting used to and some trial and error to get the thickness you like. You definately have to play around a bit! I'm hoping the OPI Shatter colors are a little easier to work with than China Glaze. CG were good and pretty, BUT not as consistent as Black Shatter was for OPI.

littlelucy said...

I'm kind of hoping for a nice gold/silver one.

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